In Your Hands – A Name That Holds Everything
In Your Hands is a national initiative to prevent the heartbreaking and often hidden danger of shaking a crying baby.
The topic is emotionally loaded and sensitive, which demanded a careful, empathetic approach to the branding process.
The name itself carries the full weight of the message — both the responsibility and the hope.
The visual identity is soft, minimal, and human — balancing the gravity of the issue with a positive, supportive tone.
This is branding that protects, educates, and ultimately saves lives — one parent, one baby, one decision at a time.