WORK
BRANDING
Branding 1Branding 2Branding 3Branding 4Branding 5Branding 6Branding 7Branding 8Branding 9Branding 10Branding 11Branding 12Branding 13Branding 14Branding 15Branding 16Branding 17Branding 18Branding 19Branding 20Branding 21Branding 22Branding 23Branding 24Branding 25Branding 26Branding 27Branding 28Branding 29Branding 30Branding 31Branding 32
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YOUNITED

Different cultures, one shared future. The identity turns the school’s mission into a simple idea: many individual voices coming together as one.

Younited project cover
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MINT

Built like an industrial kitchen: modular, precise and assembled from interchangeable parts. The system can expand and reorganize without losing its logic.

Mint project cover
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cochav

The visual language takes its cue from aluminium construction itself — clean lines, exact joints and a system that feels engineered rather than decorated.

Cochav project cover
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Poopahh

The name begins with the feeling after the problem is gone: “poop” followed by “ahh”. The identity turns that moment of relief into something clean, light and playful.

Poopahh project cover
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Metalpress

The identity borrows its logic from metalwork: hard edges, structural grids and typography that feels cut, assembled and engineered rather than styled.

Metalpress project cover
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ReprimePro

The concept is about spotting value before it becomes obvious. The identity turns selection, focus and opportunity into a sharp, reduced visual language.

Reprimepro project cover
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Agol

The idea starts with the round table: no sides, no hierarchy. Split circles reconnect into complete forms — a visual metaphor for conflict becoming agreement.

Agol project cover
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Shozrim

Flowers are only the medium. The real product is the meeting between volunteers and elderly residents, so arranging flowers becomes a symbol of human connection.

Shozrim project cover
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Kedem

Instead of branding “elderly care”, the project reframes it as a living community. Houses hidden inside growing leaves connect home, belonging and continued growth.

Kedem project cover
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Technion

Data becomes direction. Arrows flow, meet and change course, translating the faculty’s core activity — turning complex information into decisions — into a visual system.

Technion project cover
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Kaplan Medical Center

A medical institution is a maze of departments, people and information. The identity uses hierarchy and clarity to make that complexity feel more human and navigable.

Kaplan Medical Center project cover
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Q-room

Quiet meets cure. The name and visual language create a calm space around advanced pain treatment — clinical enough to feel precise, soft enough to feel reassuring.

Q Room project cover
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CFAI

Advanced industry is translated into a language of systems, components and controlled movement — closer to an engineering diagram than to conventional corporate decoration.

Cfai project cover
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Jetty Flowers

Jetty doesn’t simply sell flowers; it changes their color. The identity therefore treats color itself as the product — expressive, surprising and deliberately artificial.

Jetty Flowers project cover
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Cashio

Cash becomes something that moves. The visual system treats money not as a static object but as a flow — transferred, delivered and constantly changing hands.

Cashio project cover
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Adhestick

“Connecting the unexpected” is the idea, not just the line. Polymer technologies link very different industries, so unlikely connections become the graphic language of the brand.

Adhestick project cover
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AMT

The number 1 is built into the identity as both form and message: Be the One. Fitness becomes less about competing with others and more about becoming your own number one.

Amt project cover
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Now Plastics

The product enters the logo itself. A translucent strip crosses the identity like a sheet of plastic film, turning the material the company sells into the device that defines the brand.

Now Plastics project cover
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Frontline

One line moves through a sequence of points, just as Frontline’s technology follows every station in PCB production. The process itself becomes the visual system.

Frontline project cover
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Delta Galil

“Body before fabric” became the starting point. Instead of branding textiles, the system puts the human body first — softer, more intimate and closer to the experience of wearing the product.

Delta Galil project cover
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Balance Triangle

Sleep, nutrition and activity form a triangle that is never perfectly fixed. The moving line inside the symbol shows that balance is personal, temporary and constantly being adjusted.

Balance Triangle project cover
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Exposee

An interview format with nothing to hide needed an identity that behaves the same way. Layers are exposed rather than concealed, making transparency itself the visual language.

Exposee project cover
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Vainqueur

Equestrian culture is built on a tension between power and restraint. The identity translates that balance into fashion — disciplined, elegant and controlled.

Vainqueur project cover
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456

The name is the location: highways 4, 5 and 6. The three numbers merge into one mark, turning accessibility — the project’s biggest commercial advantage — directly into the logo.

456 project cover
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Starving Burger

The name starts with appetite; the star turns it into an icon. The identity exaggerates craving and Americana until the burger joint feels almost like a cult brand.

Starving Burger project cover
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Velocee

A product that turns written information into voice needed an identity that refuses to stay fixed. The logo stretches and reshapes just as content changes form when it becomes sound.

Velocee project cover
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Madaney Haatid

Science is presented not as a finished answer but as a process of building knowledge. Modular forms combine and recombine, echoing observation, experimentation and discovery.

Madaney Haatid project cover
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BICS

The challenge was to bring order to a family of analytics products. One visual structure organizes multiple brands and solutions without flattening their differences.

Bics project cover
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Tadmor Levy

The frame looks complete — except for one deliberate opening. It represents a law firm that understands structure and boundaries, but always leaves room for another way of thinking.

Tadmor Levy project cover
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VFJ

VFJ sits between two very different business cultures: Israel and Japan. The identity uses disciplined structure, precision and restraint to make that connection feel natural.

Vfj project cover
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Meshek Energy

Renewable energy is embedded directly into the identity: a turbine enters the Hebrew lettering, while circles and radiating forms turn sun, wind and movement into a living graphic system.

Meshek Energy project cover
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Sindyanna Olive Oil

The bottle carries two products at once: olive oil and a message. Words such as “Peace”, “Hope” and “Together” turn the packaging into a statement about the Arab and Jewish women behind it.

Sindyanna Olive Oil project cover
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Elite — Special Edition Coffee

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Carmel Winery — Private Collection Brut

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Mercedes-Benz

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NATAL — After the War

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Tefal — Self-Cleaning Iron

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Kol Echad — Abbas, Not Hamas

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Jerusalem Biblical Zoo — Wildlife Campaign

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Kyoto

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Gray Water Coalition — Not a Waste?

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Elite — Decaffeinated Turkish Coffee

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Direct Insurance — 10 Years — One Number

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Tel Aviv University — Open Day

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NATAL — New Year Calendar

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Private Electricity Producers Forum — Open the Electricity Market

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Etz VeEtza — Pergola

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STIHL — Blower

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Volkswagen — Golf

MAKING
COMPLEXITY
CLEAR.

Hi, I’m Gal — I design with clarity. Clean thinking leads to sharp hierarchies and refined, high-quality design. My process is focused, my style is precise, and the results? Always on point for the brand.

LATEST AWARD

ISRAEL
BRAND AWARD
2024

Gold medal in the education category for YOUNITED INTERNATIONAL SCHOOL branding.

Israel Brand Award 2024Israel Brand Award 2024Israel Brand Award 2024Israel Brand Award 2024
Direct Insurance — “Stones”
Eurobest / Golden Drum / Israeli Cactus Awards / Ad Forum
Silver / Bronze / Gold / Top 50 Worldwide 2004
Direct Insurance — “Monster Truck, Barrier, Flooding”
The Midas Awards
Gold
Direct Insurance — “Robbery”
NY Festival / Israeli Cactus Awards
Finalist / Gold
Direct Insurance — “Garage”
The Midas Awards
Finalist
Elite Turkish Coffee — “Captain Russia”
Golden Drum / Israeli Cactus Awards / Epica / Campaign U.K.
Finalist / Gold / Silver
Elite Turkish Coffee — “Captain New York”
Campaign U.K. / Israeli Cactus Awards
Featured / Gold
Mercedes Benz — “The Art of Exploring”
Star Awards / Shots 2006 / Ad Age
Gold / Featured
Mercedes Benz — “Masterpiece”
Ad Age / Israeli Cactus Awards
Featured / Gold
Natal — “Clock”
London Ad Festival / Promax
Finalist / Finalist
Natal — “Diary”
Promax
Finalist
Israel Radio Campaign
Promax / Israeli Cactus Awards
Gold / Gold

SELECTED CLIENTS

DELTA GALILTECHNIONFRONTLINEYOUNITEDBICSMETALPRESS DELTA GALILTECHNIONFRONTLINEYOUNITEDBICSMETALPRESS

CONTACT

Have a project in mind?
Tell me about it.

gal@the-cleaner.me© 2026

MAKING
COMPLEXITY
CLEAR.

Hi, I’m Gal — I design with clarity. Clean thinking leads to sharp hierarchies and refined, high-quality design. My process is focused, my style is precise, and the results? Always on point for the brand.

LATEST AWARD

ISRAEL
BRAND AWARD
2024

Gold medal in the education category for YOUNITED INTERNATIONAL SCHOOL branding.

Israel Brand Award 2024Israel Brand Award 2024Israel Brand Award 2024Israel Brand Award 2024
Direct Insurance — “Stones”
Eurobest / Golden Drum / Israeli Cactus Awards / Ad Forum
Silver / Bronze / Gold / Top 50 Worldwide 2004
Direct Insurance — “Monster Truck, Barrier, Flooding”
The Midas Awards
Gold
Direct Insurance — “Robbery”
NY Festival / Israeli Cactus Awards
Finalist / Gold
Direct Insurance — “Garage”
The Midas Awards
Finalist
Elite Turkish Coffee — “Captain Russia”
Golden Drum / Israeli Cactus Awards / Epica / Campaign U.K.
Finalist / Gold / Silver
Elite Turkish Coffee — “Captain New York”
Campaign U.K. / Israeli Cactus Awards
Featured / Gold
Mercedes Benz — “The Art of Exploring”
Star Awards / Shots 2006 / Ad Age
Gold / Featured
Mercedes Benz — “Masterpiece”
Ad Age / Israeli Cactus Awards
Featured / Gold
Natal — “Clock”
London Ad Festival / Promax
Finalist / Finalist
Natal — “Diary”
Promax
Finalist
Israel Radio Campaign
Promax / Israeli Cactus Awards
Gold / Gold

CONTACT

Have a project in mind?
Tell me about it.

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