Nachshonim is an original and innovative platform enabling outstanding graduates of higher education institutions to have two careers simultaneously: a business career alongside a social career. Our goal was to find a motif that would express this unique concept in a simple yet smart graphic manner in each of the platforms where the brand exists. And we’re extremely proud of the result.
Development of brand language, website architecture and web design for both desktop and mobile for a new trekking app. This app creates tailormade journeys and treks worldwide via cellphone and includes live alerts and notifications.
A fast-paced world requires the ability to constantly adapt. Velocee, an innovative startup with a unique technology capable of creating adaptive content such as transforming textual content into audio, has approached us asking to bring their new message of “welcome to the adaptive content revolution” to life. We began with designing a unique font for the logo and created an edgy brand identity including all branding elements, as well as the company’s website and corporate video.
Branding and web design for a unique social initiative - a dedicated online platform which provides both political candidates and the general public, with a way to rank and rate politicians in real time according to their proposals, truths, popularity, their mandates and more. This tool was designed to serve as a watchdog of politics, especially during election time.
We’ve all experienced at some point, arguments with our spouses about house chores. Who does what, why, when and where… The Hoodo app (a name we came up with) was designed to solve this exact problem. Put together a list of tasks for a specific errand, divide them between each other and be on your way. Each person then updates their task status on a dedicated dashboard, and thus creates a positive and fun atmosphere for both sides. The precise UI and refreshing UX makes the entire experience simple and fun.
When the Ayn Rand Center in Israel first came to us with the idea of branding the annual award for best Israeli start-up from scratch, we realized it was a complex task since the market was already saturated with start-up competitions. We decided to go for the prize and used the prize itself, the Atlas sculpture, as the central motif of the branding. This impressive sculpture, which symbolizes a large part of the Ayn Rand brand values, has led us in creating the brand direction and has been a great success ever since.
Branding and visual language for the Asia Institute, connecting Israeli businesses and investors in Asia and China, and vice versa. Our mission was to provide a sense of a business entity on the one hand, as well as a place that is familiar with and understands the Asian tradition and its implications in the business world on the other. Another challenge was to connect the branding with the Institute's second arm, the Asian Language School. We did this mainly in the process of characterizing the institute’s new website.
Naming, brand development, brand language and web design for a new beer with a taste for the good old kibbutz. This fun and exciting project combined both a sense of nostalgia and a current brand look and feel to convey a refreshing new beer experience.
This blessed and inspirational initiative of Avri Gilad and Guy Shapira is based on a concept whose whole purpose is to turn bad into good. Turning a dead end into to hope.
The first thing that came to our minds was the analogy of a path. A path that leads to a positive outcome. In this case the outcome was resolving a conflict. A legal dispute between two parties resolved in a creative way of contributing to the community instead of the mutual destruction of both parties. The name that we came up with "Motza” (way out) together with the optimistic visual of a green path that leads to a positive place, expresses the concept which helps both sides in the conflict reach an understanding, which does good not only for them, but for society.
Frontline is a PCB solutions provider. Our goal was to create a new brand language and identity for an ever-evolving industry. The brand promise as well as the leading slogan was: Make the most of your process. We took that in mind and made the most of the branding process by creating everything from the design of all branding elements, to the new website, to the creative and production of 3 corporate and product videos.
