Velocee – From Text to Voice, Adapted to Fit

Velocee is a data-communication startup that turns written content into spoken word.
At the heart of the branding is a logo designed for adaptability — built from modular parts that can shift, stretch, and reshape to fit any format or context.
This flexibility mirrors Velocee’s core product: turning static information into dynamic, living sound.
The identity is sleek, minimal, and in constant motion — just like the brand itself.

Adhestick – Connecting the Unexpected

The Adhestick – Connecting the Unexpected branding project captures the essence of a company that thrives on innovation and versatility. Adhestick specializes in developing polymer-based solutions across diverse industries, including industrial adhesives, agricultural pest control, defense applications, and even bicycle accessories.

The branding concept centers around the idea of "connecting the unexpected," reflecting Adhestick's ability to bring together seemingly unrelated elements to create innovative solutions. The visual identity likely employs modular and dynamic design elements, symbolizing the company's adaptability and the seamless integration of its products into various applications.​

This approach not only highlights Adhestick's technical expertise but also its commitment to pushing boundaries and exploring new possibilities in material science. The branding effectively communicates the company's role as a connector and innovator in the field of advanced polymer solutions.

Meitav Trade App – Smart Trading, Clear Design

Meitav Trade is the investment app by Meitav, one of Israel’s largest and most trusted financial firms. The app enables real-time trading on both the Tel Aviv Stock Exchange and Wall Street — all from one streamlined platform.

The branding, developed by The Cleaner, reflects Meitav’s vision of accessible, secure, and intelligent investing. At the heart of the visual identity is the logo, where a financial graph is embedded seamlessly within the letter “M” — the first letter of Meitav. This graph-like structure conveys motion, growth, and financial insight, symbolizing both the functionality of the platform and the strength of the brand.

The design language is clean and modern, with bold typography and a professional color palette that emphasizes clarity, confidence, and performance.

Meitav Trade positions itself as a powerful yet approachable tool for modern investors — delivering a high-level trading experience with the simplicity today’s users expect.

MINT – Modular Thinking for Industrial Kitchens

MINT designs complex, large-scale kitchen systems — from food production plants to corporate dining facilities.
The branding is built on the same principles as their work: modularity, precision, and adaptability.
Just like an industrial kitchen is assembled from flexible, interchangeable components, the visual identity uses a modular design system that reflects this logic.
It’s clean, smart, and engineered for growth — just like every MINT kitchen.

YOUNITED – International School Branding

Rebranding Givat Haviva International School into YOUNITED was about more than just a new name. It was about capturing a mission: uniting diverse voices into one vision. From naming to visual identity, this project aimed to reflect the school's commitment to cross-cultural cooperation and leadership. Proudly, this branding won first prize at the 2024 Israel Branding Awards

Balance Triangle – Wellness in Perfect Proportion

Balance Triangle is a wellness initiative based on one simple truth: balance is personal. The visual identity is built on the idea that each person has their own unique “triangle” — the relationship between sleep, nutrition, and physical activity.

At the heart of the logo is a triangle with a dynamic line that can tilt left or right — a visual metaphor for what happens when one part of the wellness triangle is off balance. This subtle movement captures the essence of the brand: balance isn’t static, it shifts, adapts, and evolves.

Through clean geometry and a modular system, the branding reflects the ongoing journey to find harmony. It’s calm, precise, and flexible — just like wellness should be. It’s not about being perfect. It’s about finding your balance.

Starving Burger – Born Hungry, Built Like a Star

The name Starving Burger says it all — intense craving, big flavor, and a wink of attitude.
But there's more behind it: the word “starving” meets the visual of a bold star, hinting at an all-American burger joint with iconic energy.
The branding fuses classic Americana with a modern twist — playful typography, punchy colors, and a logo that feels like a cult brand in the making.
It’s loud, proud, and made to hit the spot.

Avigam – Logistics with Structure and Flow

Avigam is a logistics and warehousing company that specializes in efficient, high-volume storage and distribution — but its work goes beyond storage. The company builds large-scale commercial centers, providing clients with custom industrial spaces designed for flexibility and growth.

It’s often a challenge to take a slightly dull industry and give it a fresh, vibrant, and contemporary identity — without losing the seriousness and professionalism at its core. That was the mission when branding Avigam.

The modular logo, built from intersecting frames that connect with the final letter of the name, visually expresses Avigam’s core business: constructing modular aluminum-based structures. These frames also reflect the company’s philosophy — we give you the frame, you define what’s inside it.

The color palette adds a light and colorful touch, helping convey the diversity of structural forms, services, and advantages the company offers. The branding balances clarity with flexibility, precision with openness.

The result is a brand identity that feels solid yet dynamic — just like the spaces Avigam creates.

Womanina – Wellness Meets Style

Womanina is a unique boutique center dedicated entirely to women — a space where wellness and fashion come together.
The branding expresses femininity, care, and elegance, reflecting the center’s holistic vision: supporting women both physically and emotionally, while celebrating their individual style.

The logo captures this essence with soft, flowing lines and refined typography that suggest movement, transformation, and grace.
It’s not just a brand — it’s a lifestyle. A visual identity that feels personal, nurturing, and beautifully empowering.

KEDEM – Reframing Aging, Redefining Community

KEDEM is a branding initiative aimed at replacing outdated terms like “nursing homes” or “assisted living” with a more human, respectful vision: Senior Communities.
The name and identity reflect a shift in perspective — from care institutions to vibrant, growing communities.

The logo features a plant with unfolding leaves, symbolizing life, growth, and connection. Look closer, and you'll find tiny house icons nestled within the design, representing home, belonging, and collective care.
The visual language is soft, optimistic, and rooted in dignity — just like the vision behind KEDEM.

456 – Branding a Strategic Business Hub

The “456” commercial real estate project is named after its unique geographic advantage — a location surrounded by three of Israel’s main highways: Routes 4, 5, and 6. This naming strategy immediately conveys the project's biggest asset: exceptional accessibility.

In the fast-paced world of real estate, branding is often short-lived. A project's marketing window is limited — making it even more crucial to create instant impact. That’s exactly what guided our process for 456: to build a bold, memorable brand that delivers clarity from the first glance.

The logo design cleverly fuses the digits 4, 5, and 6 into one unified visual form, subtly reinforcing the idea of interconnected routes and nonstop movement. When the name is also the concept — there’s no need to overdesign. The visual language is deliberately simple, strong, and direct.

456 positions itself as more than a location — it’s a promise of access, visibility, and opportunity at the very heart of Israel.

HelloBirdy – A Friendly Voice, A Smart System

HelloBirdy is a company that builds and operates call centers — but with a refreshing twist. The name and branding bring a light, upbeat tone to a field often seen as rigid and technical.

At the heart of the logo is a minimal, elegant outline of a bird — cleverly combined with the shape of a call center headset. This fusion of symbols reflects HelloBirdy’s core identity: a friendly, responsive service with smart communication at its core.

The logo’s simplicity is intentional — clean lines, soft curves, and balanced proportions all contribute to a feeling of clarity and trust. Paired with a rounded, modern typeface, the visual language expresses professionalism without stiffness, and warmth without losing structure.

The result is a brand that feels human, helpful, and ready to engage — a fresh voice in the world of customer communication.

Vainqueur – Elegance in Motion

Vainqueur is a premium horse riding fashion brand that blends timeless elegance with modern performance.
The branding draws inspiration from the equestrian world — its discipline, grace, and prestige.
The logo is refined and poised, echoing the power and elegance of both horse and rider.
With a sophisticated color palette and sharp typographic choices, the identity feels both classic and current — fit for a brand that rides at the intersection of heritage and high fashion.

Delta Galil Industries – Body Before Fabric

Delta Galil Industries is a global leader in the manufacturing and marketing of intimate apparel, activewear, socks, and fabrics, serving world-renowned brands like Nike, Donna Karan, and Lacoste.

The branding, developed by The Cleaner, is rooted in Delta Galil's core philosophy: Body before fabric. This concept guided a comprehensive visual refresh, placing the human experience at the heart of the design system.

The logo reflects this spirit with a bold, upward-moving form that symbolizes vision, flight, and global reach. It expresses Delta’s ambitions and values: a forward-looking, connected, and innovative brand that leads with purpose.

The identity is clean, confident, and contemporary, balancing softness with strength. From signage to packaging and internal materials, every detail was crafted in close collaboration with Delta’s design teams in Israel and New York.

The result is a brand that feels as comfortable, thoughtful, and elevated as the products it represents — with a logo that captures the global momentum and visionary spirit of Delta Galil.

Meshek Energy – Harnessing Sunlight with Purpose

Meshek Energy is a leading Israeli renewable energy company, specializing in the development, construction, and operation of large-scale solar projects. The company's branding reflects its commitment to sustainability and innovation in the energy sector.

A key feature of the visual identity is the logo, which replaces the Hebrew letter Aleph with a stylized wind turbine icon — a modern, symbolic gesture representing clean energy and motion. This subtle yet impactful design choice anchors the brand in the world of renewables, while maintaining a distinct and memorable presence.

The broader graphic language extends this idea, using circular forms, radiating lines, and modular compositions to echo the dynamics of solar and wind energy. The result is a visual system that feels active, optimistic, and grounded in purpose.

Through thoughtful design and meaningful symbolism, the branding of Meshek Energy effectively communicates the company's dedication to advancing renewable energy initiatives and contributing to a sustainable future.

Now Plastics – Flexible by Design

Now Plastics is a global leader in plastic films, aluminum foil, and flexible packaging solutions. With over 40 years of expertise, the branding reflects the company’s agility, reliability, and forward-thinking approach.

The visual identity is clean and efficient — just like their supply chain — with design elements that suggest flow, transparency, and adaptability. A key concept in the logo and graphic language is a translucent strip that overlays the brand name — much like a sheet of plastic — subtly referencing the core product in a tactile, visual way.

It’s a brand that balances global scale with precision, and innovation with sustainability.

Kaplan Medical Center – Branding with Purpose

Kaplan Medical Center is a cornerstone of Israel's healthcare, known for its innovation and dedication to patient care. Our branding approach aimed to reflect these values, creating a visual identity that embodies trust, precision, and forward-thinking. By focusing on clean design and clear hierarchy, we developed a brand that resonates with both medical professionals and the community, reinforcing Kaplan's commitment to excellence.

​BICS Analytics – Structured Intelligence, Designed for Scale​

BICS, a subsidiary of BDO, sought to reorganize their sub-brands and establish a cohesive, modern brand language to reinforce their market leadership and appeal to potential clients, particularly their main distributor and partner, SAP. ​gal zacay

The branding strategy focused on creating a visual identity that embodies clarity, precision, and adaptability. By developing a structured design system, the new brand language ensures consistency across various platforms and touchpoints. This approach not only strengthens BICS's position in the analytics solutions market but also enhances its collaboration with key partners like SAP.​gal zacay

The updated branding effectively communicates BICS's commitment to delivering reliable and innovative analytics solutions, positioning the company as a forward-thinking leader in the industry.​

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Tadmor Levy – A Modern Identity for a Leading Law Firm

The branding for Tadmor Levy Law Offices, crafted by The Cleaner, reflects the firm's stature as a premier Israeli law firm with a global outlook. The visual identity is designed to convey professionalism, trust, and a forward-thinking approach, aligning with the firm's commitment to providing sophisticated legal services across various sectors.

At the core of the visual identity is a unique logo: a clean, structured frame with one deliberate opening. This “not-quite-closed” frame symbolizes the balance between legal structure and creative thinking — a nod to the firm’s ability to work within the rules, yet think outside the box when needed. It suggests that law is not only about boundaries, but also about finding space for strategic flexibility and innovation.

The refined color palette and modern aesthetics reinforce Tadmor Levy’s reputation for excellence and its dedication to serving a diverse clientele, including multinational corporations and government entities.

Overall, the branding effectively communicates Tadmor Levy's position at the forefront of the Israeli legal arena, highlighting its blend of tradition, structure, and innovation.

Cartiv – Refreshing Your Car Wash Experience

Cartiv is a car wash brand that reimagines the traditional vehicle cleaning experience by infusing it with fun, freshness, and a touch of whimsy. The name Cartiv — a playful invention inspired by the Hebrew word for “ice pop” (kartiv) — was created as part of the branding process to evoke coolness, lightness, and that freshly cleaned feeling.

Developed by The Cleaner from naming to visual identity, the brand turns what’s usually a chore into something surprisingly enjoyable. The graphic language is bold, colorful, and friendly, using soft shapes and vibrant hues that signal refreshment and simplicity.

Cartiv positions itself not just as a car wash, but as a cheerful experience — a moment of brightness in your routine, where your car gets clean and your mood lifts.

By aligning the name, tone, and design, Cartiv delivers a fresh new take on automotive care — one that people will remember and smile about.

Nachshonim – Pioneering Dual-Career Paths​

Nachshonim is an innovative platform that empowers outstanding graduates to simultaneously pursue both business and social careers. The branding, crafted by The Cleaner, encapsulates this unique duality through a smart and adaptable visual identity.​

The logo and graphic elements are designed to reflect the concept of two parallel paths—professional and social—intertwining to create a cohesive journey. This approach symbolizes the balance and synergy between personal ambition and societal contribution.

By integrating these themes into the branding, Nachshonim effectively communicates its mission to foster a new generation of leaders who are equally committed to professional excellence and social impact.

WorkBlock – Structured Flexibility in a Shared Workspace​

WorkBlock is a shared workspace designed to offer professionals a harmonious blend of structure and flexibility. The branding, developed by The Cleaner, reflects this balance through a modular visual identity that emphasizes both order and adaptability.​

The logo features interlocking geometric shapes, symbolizing the interconnectedness of ideas and the collaborative nature of coworking environments. This design choice conveys a sense of community and shared purpose, aligning with WorkBlock's mission to foster productivity and innovation among its members.​

The color palette is thoughtfully selected to evoke professionalism and creativity, using neutral tones complemented by vibrant accents. Typography is clean and modern, enhancing readability and reinforcing the brand's contemporary appeal.​

Overall, the branding positions WorkBlock as a dynamic and inviting space that caters to the evolving needs of modern professionals, offering a foundation for growth, collaboration, and success.

Frontline – Empowering PCB Innovation Through Strategic Branding

Frontline is a provider of advanced printed circuit board (PCB) control systems, specializing in sophisticated monitoring and automation solutions for the mobile phone industry. Their systems offer complete control over the entire PCB manufacturing process — from start to finish.

The Cleaner was brought in to develop a full rebrand — from the core brand language and visual identity, to a redesigned website and the creative production of three corporate and product videos. At the center of it all was the brand promise: Make the most of your process.

This guiding idea shaped the entire branding concept, including the logo, which features a dynamic line passing through a sequence of points — symbolizing the journey through each production station. It visually expresses the idea of flow, precision, and full-process visibility.

The result is a strong, flexible identity system that positions Frontline as a forward-thinking leader in PCB innovation. We didn’t just write the line — we lived it through the entire process.

Inspiration Talks – One-on-One Coaching for a Better Life

Inspiration Talks is a personal mentoring brand offering one-on-one coaching sessions focused on helping clients improve their lives through insight, clarity, and — above all — inspiration. Each session is a deep conversation that touches on personal growth, direction, and achieving meaningful change in all areas of life.

The branding, developed by The Cleaner, captures the essence of these reflective, life-changing conversations. The logo is built around the name itself: two words, one casting the shadow of the other. This subtle design choice represents the interplay between reality and inspiration — between what is, and what could be.

The upright word symbolizes the client’s current reality. The shadowed word underneath reflects the influence of inspiration — not as something separate, but as a quiet force shaping the way forward. It’s an elegant metaphor for the process of personal growth through guided insight.

The result is a thoughtful, poetic identity that positions Inspiration Talks as more than coaching — it’s a mirror, a spark, and a path toward a better life.

Food Story – Where Every Dish Tells a Tale

Food Story is a catering venture founded by two passionate women aiming to infuse a feminine touch into the culinary world. Their dedication and creativity shine through in every event, leaving guests talking long after the plates are cleared.​

The branding captures this narrative essence. The name "Food Story" and the slogan "Everyone will talk about it" reflect the founders' commitment to creating memorable culinary experiences. The logo subtly intertwines elements of food and storytelling, symbolizing the journey each dish represents.​

Drawing inspiration directly from their vibrant dishes, the visual language employs rich colors, textures, and compositions that echo the abundance and creativity of their offerings. This approach ensures that the brand not only tells a story but also invites guests to be part of it.​

Through thoughtful design and meaningful symbolism, Food Story's branding encapsulates their mission: to craft events that are as unforgettable as the flavors they serve.

VFJ – Bridging Israeli Innovation with Japanese Insight​

VFJ (Vered Farber Japan) is a consultancy dedicated to connecting Israeli businesses with the Japanese market. The branding, crafted by The Cleaner, reflects this mission through a visual identity that embodies clarity, precision, and adaptability.​

The logo features modular geometric shapes, symbolizing the foundational principles of scientific thinking: observation, experimentation, and conclusion. This design choice conveys a sense of constant growth and exploration, encouraging clients to see the Japanese market as exciting, accessible, and empowering.​

The refined color palette and modern aesthetics reinforce VFJ's reputation for excellence and its dedication to serving a diverse clientele, including multinational corporations and government entities.​

Overall, the branding effectively communicates VFJ's position at the forefront of Israeli-Japanese business relations, highlighting its blend of tradition, structure, and innovation.

AMT Fitness – Be the One

The concept behind AMT Fitness Center's branding is all about empowerment: Be the One. The number "1" is integrated into the logo itself, serving as both a typographic and symbolic element — a reminder that every person has the potential to be their own #1.

The design is bold and energetic, using sharp, athletic typography and strong visual contrasts to evoke motion, focus, and personal achievement. The visual language is rooted in strength — the typography feels powerful and deliberate, echoing the intensity and drive of the fitness world.

The color palette and layout are designed to inspire action and determination, making every interaction with the brand feel like a call to move, push, and grow.

At AMT, it’s not just about working out — it’s about stepping up. Being the one who shows up, who improves, who leads.

Kabbalah Center – Visualizing Mystical Wisdom​

The branding for the Kabbalah Center, crafted by The Cleaner, encapsulates the essence of ancient Jewish mysticism through a modern design lens.​

The logo design draws inspiration from the Tree of Life, a central symbol in Kabbalistic teachings, representing the interconnectedness of the divine and the earthly realms. This intricate structure is simplified into a clean, contemporary form, making the profound concepts of Kabbalah accessible to a broader audience.​

The color palette is thoughtfully chosen to reflect spiritual themes, utilizing deep blues and golds to evoke a sense of depth, wisdom, and enlightenment. Typography is elegant yet approachable, balancing tradition with modernity.​

Overall, the branding bridges the gap between ancient teachings and contemporary seekers, inviting individuals to explore the depths of Kabbalistic wisdom in a visually engaging manner.

Kapau – A Revolutionary Beach Racket

Kapau is an innovative beach racket game that reimagines the traditional matkot experience. Developed by Israeli entrepreneurs Amit Sharon and Guy Shapira, Kapau combines elements of matkot and tennis to create a quieter, faster-paced game suitable for beach enthusiasts.

The branding, crafted by The Cleaner, reflects Kapau's modern and dynamic nature. At the heart of the visual identity is a logo that captures the essence of motion — a frozen moment of the ball in mid-flight. This “pause in motion” expresses both the intensity and control of the game, giving the brand a sleek, energetic, and iconic symbol.

The visual language employs bold shapes, rhythmic forms, and a vibrant color palette that speaks to sun, sand, and speed. It’s a brand built for movement — but grounded in precision.

By aligning the brand’s look and feel with its unique gameplay, Kapau positions itself as a bold new player in beach sports — reshaping a classic into something exciting and refreshingly modern.

E-Trog – Boutique Financial Branding with a Personal Touch

E-Trog is a boutique investment firm offering personalized financial services tailored to each client’s unique needs. The branding, developed by The Cleaner, reflects the firm's commitment to precision, trust, and bespoke solutions with a refined, human-centered aesthetic.

At the heart of the visual identity lies the name’s origin — “Etrog.” The logo subtly integrates this reference by shaping the letter “ג” (Gimel) to resemble the contour of an etrog fruit, creating a visual metaphor that connects the brand to its roots. This design element reinforces the firm's values: heritage, uniqueness, and care.

The visual language is elegant and understated, with a minimal color palette and clean typography, all conveying a sense of boutique service and deep personal attention.

This identity positions E-Trog as a trustworthy, thoughtful financial boutique — a place where relationships matter just as much as results.

Zak's – Where Good Food Meets Fresh Design

Opening a restaurant is challenging enough — branding one is sometimes twofold. It requires meaning, clarity, and a strong connection to the owner’s vision. Zak’s, a warm and ambitious culinary space, entrusted us with the mission of building a brand that captures the essence of both a cozy bistro and a high-end bakery.

With a limited budget and a clear creative direction, we developed a rustic, simple, and appetizing visual identity. The branding uses a minimal color palette and basic, tactile materials to evoke freshness, comfort, and authenticity. The result is a clean yet character-filled experience that feels both refined and familiar.

The logo features straightforward typography and subtle details that echo the homemade nature of Zak’s food, while the broader visual language supports the space’s welcoming and delicious atmosphere.

This is branding that supports not just the look of the place — but its heart.

HighTalk – Where Technology Meets Inspiration

HighTalk is a tech conference designed to bridge the gap between innovation and human connection. The name itself is a clever wordplay — a twist on high-tech, transformed into HighTalk, signaling a space where high-level conversations about technology take center stage.

The branding, developed by The Cleaner, reflects this playful intelligence with a fresh and contemporary logo built around a speech bubble — symbolizing dialogue, exchange, and shared ideas. The result is a youthful, energetic visual identity that feels both smart and approachable.

The visual language employs clean lines, bold typography, and a vibrant color palette to convey clarity, momentum, and openness. It positions HighTalk not just as a tech event, but as a platform for connection, inspiration, and the future of innovation.

HighTalk isn’t just about tech — it’s about talking tech, together.

Hamatmid – Where Knowledge Meets Emotion

Hamatmid Elementary School in Ramat Gan is an educational institution focused on personal growth, emotional awareness, and deep listening.
Its pedagogical vision is grounded in SEL (Social-Emotional Learning), interpersonal communication, critical thinking, and problem-solving — all aimed at shaping curious, responsible, and socially engaged students.

The branding, developed by The Cleaner, visually expresses this unique educational approach.
The logo blends graphic elements that represent the harmony between intellect and emotion, using warm, open, and modern visual language to reflect the school’s values.

The identity captures the spirit of Hamatmid as a nurturing, forward-thinking learning environment — one where emotional intelligence and academic excellence grow side by side.

Lina K – Makeup Artist Branding

Lina K is a professional makeup artist known for her versatile and creative approach to beauty. The branding, developed by The Cleaner, reflects Lina's commitment to enhancing natural beauty through personalized makeup artistry.​Makeup by Lina -+2biomazing.ch+2The Fox Magazine+2

The visual identity employs a clean and modern design, utilizing elegant typography and a refined color palette to convey sophistication and professionalism. The logo and branding elements are crafted to resonate with clients seeking high-quality makeup services, emphasizing Lina's role in bringing out the best in each individual.​

By aligning the brand's visual language with its core mission, Lina K positions herself as a trusted and innovative makeup artist, dedicated to delivering exceptional beauty experiences.

Madanet Ha’Atid – Shaping the Scientists of Tomorrow

Madanet Ha’Atid is a national educational initiative aimed at nurturing scientific excellence among students — cultivating the next generation of scientists and engineers in Israel.
The branding reflects a fusion of innovation, curiosity, and academic rigor.

The logo is built from modular geometric shapes, representing the foundational principles of scientific thinking: observation, experimentation, and conclusion.
The graphic language is colorful, inspiring, and youthful, while maintaining clarity and structure.

It conveys a sense of constant growth and exploration, encouraging students to see science as exciting, accessible, and empowering.
Madanet Ha’Atid's identity speaks to the future — bright, bold, and driven by knowledge.