Frontline is a PCB solutions provider. Our goal was to create a new brand language and identity for an ever-evolving industry. The brand promise as well as the leading slogan was: Make the most of your process. We took that in mind and made the most of the branding process by creating everything from the design of all branding elements, to the new website, to the creative and production of 3 corporate and product videos.
We’re especially proud of creating this visual identity for Delta Galil, an international company traded in the Tel Aviv stock exchange, and a leader in the manufacturing and marketing of underwear, socks, t-shirts and fabrics for the world’s leading brands such as Nike, Donna Karan, Lacoste and others, under the company’s strategic concept: “Body before fabric”. We had the pleasure of working closely with the Delta Galil design team both in Israel and New York and created the company’s new image, from the signs on the doors, to the product labels, to signage and more.
A fast-paced world requires the ability to constantly adapt. Velocee, an innovative startup with a unique technology capable of creating adaptive content such as transforming textual content into audio, has approached us asking to bring their new message of “welcome to the adaptive content revolution” to life. We began with designing a unique font for the logo and created an edgy brand identity including all branding elements, as well as the company’s website and corporate video.
In Your Hands
Shaking a crying baby is a difficult and unpleasant subject, yet it is extremely important. We had to take an extra sensitive approach to the branding process of this unique organization that brings this sensitive subject to parents’ attention. We created a new name “In Your Hands”, that summarizes the message itself, a simple and emotional logo and brand language that would encapsulate the balance between the difficult issue itself, and the positive message the brand needed to convey.
The Center for the Advancement of Gifted Children wished to rebrand itself and adapt its communication methods to the new technological age. The branding process included strategic thinking about the brand hierarchy and its sub-brands, and thus, creating new names for each of them in line with the new brand concept. The new brand language incorporated a fresh new approach, one that addresses both parents and children and expresses the spirit and vision of the center.
BICS, a subsidiary of BDO, have asked us to reorganize their sub-brands and create a new, more updated brand language to help strengthen their position as market leaders as well as potential customers, and particularly with their main distributor / partner SAP.
The Atlas Award
When the Ayn Rand Center in Israel first came to us with the idea of branding the annual award for best Israeli start-up from scratch, we realized it was a complex task since the market was already saturated with start-up competitions. We decided to go for the prize and used the prize itself, the Atlas sculpture, as the central motif of the branding. This impressive sculpture, which symbolizes a large part of the Ayn Rand brand values, has led us in creating the brand direction and has been a great success ever since.
A dove carrying an olive leaf is a good old symbol of the much sough-after peace. But what happens when olive oil becomes a platform for a message of hope, peace and collaboration?
We had the pleasure of working on this unique project, which has exceeded our expectations when it generated much buzz in the media. Our job was to take the smart play on words produced by the copywriter and design it in a way that would convey the moving message, while standing out on the store shelf.
Nachshonim is an original and innovative platform enabling outstanding graduates of higher education institutions to have two careers simultaneously: a business career alongside a social career. Our goal was to find a motif that would express this unique concept in a simple yet smart graphic manner in each of the platforms where the brand exists. And we’re extremely proud of the result.
A story of 2 women with a dream of building a catering business with a female touch. They were very proud to tell me their story of their clients’ reactions, enthusiasm and praise following every event. And that’s how we came up with the name “Food Story” and the slogan to follow “Everyone will talk about it”. The next step was to design a logo, that with a slight twist, will convey the message of both “food” and “story”. The graphic language? We had all the inspiration we needed, as a simple glance and a taste of their dishes was enough to get our creative juices flowing.
This is extraordinary zoo has a clear vision - to treat and take care of its animals with the ultimate goal of bringing them back to their natural habitat whenever possible. This is what guided us when we created the slogan “partnering with nature” and this is the message we used to create the visual language as well as the advertising grid, which suggests that most animals originate in nature and the safari.
A visit to the museum is a cultural experience. Branding an event arena that is not only adjacent to a museum, but displays unique works of art, was an experience we will never forget. Our mission was to incorporate visual and cultural elements from the museum world into the branding elements of the event arena, so that the people coming to an event would feel immersed in a completely new and exciting experience.
Opening a restaurant is challenging enough, branding one is sometimes twofold: you need to give it meaning, it needs to convey a message, it needs to shape and portray the owner’s vision as well as accompany them throughout its arduous journey. The lovely Zaks, sent us on a mission to create a bistro type atmosphere, mixed with the feel of a high-end bakery, all using one visual direction and a limited budget. The result: a simple, rustic and appetizing visual identity, using a minimal color palette and basic materials.
In the ever-increasing trend in Israel of branding in English, as opposed to Hebrew, naming a brand with a deeply-rooted Hebrew name like "Etrog" is undoubtedly unique. And so, to make the brand trendier, we created a graphic language which combines contemporary color, a business tone of voice and up-to-date typography, to produce a brand that is both local and current within the financial world landscape.
A brand in the real estate world is almost a temporary brand. A real estate project is initially heavily marketed, but its marketing lifespan is short. In this short period of time, it is even more crucial to produce a strong impact than that of a regular brand, which was what we had in mind when we first started the branding process for this project. The objective was to brand a new business area with a main advantage of being located right in the intersection of 3 main routes – routes 4,5 and 6 in the heart of Israel. So what better way to convey its main benefit than to name the business park 456? The graphic language was built accordingly: simple, strong and impactful. When the name is also the concept, you don’t need much more than that.
Washing your car isn’t everyone’s favorite chore. But when your car is dirty, you tend to feel slightly unclean yourself. Our goal was to transform the branding and look of this car wash place into a fun, friendly and fresh experience. First thing, was to give it a name with a dual and fun meaning: Cartiv (ice-pop in Hebrew). It not only does good for your car, it is also extremely fresh, just like washing your car, and upgraded the brand from a car wash place to a car freshening place. From that point on, creating the visual identity was just as fun and refreshing.
It is often a challenging task to take a slightly dull industry and give it a light, colorful and current look and feel while staying true to its serious and professional nature. The modular logo we created expresses the company’s main business – building modular industrial structures. The color scheme expresses, among other things, the variety of structural forms, activities and advantages that the company offers.
This blessed and inspirational initiative of Avri Gilad and Guy Shapira is based on a concept whose whole purpose is to turn bad into good. Turning a dead end into to hope.
The first thing that came to our minds was the analogy of a path. A path that leads to a positive outcome. In this case the outcome was resolving a conflict. A legal dispute between two parties resolved in a creative way of contributing to the community instead of the mutual destruction of both parties. The name that we came up with "Motza” (way out) together with the optimistic visual of a green path that leads to a positive place, expresses the concept which helps both sides in the conflict reach an understanding, which does good not only for them, but for society.
A rebranding project for Rimon Internet Company, the fourth largest Internet company in Israel, and the leading and largest company in the religious sector which provides technological solutions for smarter, safer surfing. The rebranding process also included creating an advertising and photography language that expresses the values of religious families in Israel while fulfilling their need of surfing the net freely while still being safe and secure.
