Zak's – Where Good Food Meets Fresh Design
Opening a restaurant is challenging enough — branding one is sometimes twofold. It requires meaning, clarity, and a strong connection to the owner’s vision. Zak’s, a warm and ambitious culinary space, entrusted us with the mission of building a brand that captures the essence of both a cozy bistro and a high-end bakery.
With a limited budget and a clear creative direction, we developed a rustic, simple, and appetizing visual identity. The branding uses a minimal color palette and basic, tactile materials to evoke freshness, comfort, and authenticity. The result is a clean yet character-filled experience that feels both refined and familiar.
The logo features straightforward typography and subtle details that echo the homemade nature of Zak’s food, while the broader visual language supports the space’s welcoming and delicious atmosphere.
This is branding that supports not just the look of the place — but its heart.