VFJ – Bridging Israeli Innovation with Japanese Insight
VFJ (Vered Farber Japan) is a consultancy dedicated to connecting Israeli businesses with the Japanese market. The branding, crafted by The Cleaner, reflects this mission through a visual identity that embodies clarity, precision, and adaptability.
The logo features modular geometric shapes, symbolizing the foundational principles of scientific thinking: observation, experimentation, and conclusion. This design choice conveys a sense of constant growth and exploration, encouraging clients to see the Japanese market as exciting, accessible, and empowering.
The refined color palette and modern aesthetics reinforce VFJ's reputation for excellence and its dedication to serving a diverse clientele, including multinational corporations and government entities.
Overall, the branding effectively communicates VFJ's position at the forefront of Israeli-Japanese business relations, highlighting its blend of tradition, structure, and innovation.