Shozrim – Flowers That Connect People
“Shozrim” is a social initiative that brings together organizations seeking meaningful volunteer experiences with the residents of an assisted living home.
Volunteers and seniors sit side by side, weaving flower bouquets together — creating moments of connection, dignity, and beauty.
The brand identity reflects this meeting point: warm, human, and optimistic.
Under the tagline “Flowers that connect people”, Shozrim celebrates the power of simple acts to build community.