Now Plastics – Flexible by Design
Now Plastics is a global leader in plastic films, aluminum foil, and flexible packaging solutions. With over 40 years of expertise, the branding reflects the company’s agility, reliability, and forward-thinking approach.
The visual identity is clean and efficient — just like their supply chain — with design elements that suggest flow, transparency, and adaptability. A key concept in the logo and graphic language is a translucent strip that overlays the brand name — much like a sheet of plastic — subtly referencing the core product in a tactile, visual way.
It’s a brand that balances global scale with precision, and innovation with sustainability.