Meitav Trade App – Smart Trading, Clear Design
Meitav Trade is the investment app by Meitav, one of Israel’s largest and most trusted financial firms. The app enables real-time trading on both the Tel Aviv Stock Exchange and Wall Street — all from one streamlined platform.
The branding, developed by The Cleaner, reflects Meitav’s vision of accessible, secure, and intelligent investing. At the heart of the visual identity is the logo, where a financial graph is embedded seamlessly within the letter “M” — the first letter of Meitav. This graph-like structure conveys motion, growth, and financial insight, symbolizing both the functionality of the platform and the strength of the brand.
The design language is clean and modern, with bold typography and a professional color palette that emphasizes clarity, confidence, and performance.
Meitav Trade positions itself as a powerful yet approachable tool for modern investors — delivering a high-level trading experience with the simplicity today’s users expect.