Kapau – A Revolutionary Beach Racket
Kapau is an innovative beach racket game that reimagines the traditional matkot experience. Developed by Israeli entrepreneurs Amit Sharon and Guy Shapira, Kapau combines elements of matkot and tennis to create a quieter, faster-paced game suitable for beach enthusiasts.
The branding, crafted by The Cleaner, reflects Kapau's modern and dynamic nature. At the heart of the visual identity is a logo that captures the essence of motion — a frozen moment of the ball in mid-flight. This “pause in motion” expresses both the intensity and control of the game, giving the brand a sleek, energetic, and iconic symbol.
The visual language employs bold shapes, rhythmic forms, and a vibrant color palette that speaks to sun, sand, and speed. It’s a brand built for movement — but grounded in precision.
By aligning the brand’s look and feel with its unique gameplay, Kapau positions itself as a bold new player in beach sports — reshaping a classic into something exciting and refreshingly modern.