Hamatmid – Where Knowledge Meets Emotion
Hamatmid Elementary School in Ramat Gan is an educational institution focused on personal growth, emotional awareness, and deep listening.
Its pedagogical vision is grounded in SEL (Social-Emotional Learning), interpersonal communication, critical thinking, and problem-solving — all aimed at shaping curious, responsible, and socially engaged students.
The branding, developed by The Cleaner, visually expresses this unique educational approach.
The logo blends graphic elements that represent the harmony between intellect and emotion, using warm, open, and modern visual language to reflect the school’s values.
The identity captures the spirit of Hamatmid as a nurturing, forward-thinking learning environment — one where emotional intelligence and academic excellence grow side by side.