Frontline – Empowering PCB Innovation Through Strategic Branding
Frontline is a provider of advanced printed circuit board (PCB) control systems, specializing in sophisticated monitoring and automation solutions for the mobile phone industry. Their systems offer complete control over the entire PCB manufacturing process — from start to finish.
The Cleaner was brought in to develop a full rebrand — from the core brand language and visual identity, to a redesigned website and the creative production of three corporate and product videos. At the center of it all was the brand promise: Make the most of your process.
This guiding idea shaped the entire branding concept, including the logo, which features a dynamic line passing through a sequence of points — symbolizing the journey through each production station. It visually expresses the idea of flow, precision, and full-process visibility.
The result is a strong, flexible identity system that positions Frontline as a forward-thinking leader in PCB innovation. We didn’t just write the line — we lived it through the entire process.