E-Trog – Boutique Financial Branding with a Personal Touch
E-Trog is a boutique investment firm offering personalized financial services tailored to each client’s unique needs. The branding, developed by The Cleaner, reflects the firm's commitment to precision, trust, and bespoke solutions with a refined, human-centered aesthetic.
At the heart of the visual identity lies the name’s origin — “Etrog.” The logo subtly integrates this reference by shaping the letter “ג” (Gimel) to resemble the contour of an etrog fruit, creating a visual metaphor that connects the brand to its roots. This design element reinforces the firm's values: heritage, uniqueness, and care.
The visual language is elegant and understated, with a minimal color palette and clean typography, all conveying a sense of boutique service and deep personal attention.
This identity positions E-Trog as a trustworthy, thoughtful financial boutique — a place where relationships matter just as much as results.