Cartiv – Refreshing Your Car Wash Experience
Cartiv is a car wash brand that reimagines the traditional vehicle cleaning experience by infusing it with fun, freshness, and a touch of whimsy. The name Cartiv — a playful invention inspired by the Hebrew word for “ice pop” (kartiv) — was created as part of the branding process to evoke coolness, lightness, and that freshly cleaned feeling.
Developed by The Cleaner from naming to visual identity, the brand turns what’s usually a chore into something surprisingly enjoyable. The graphic language is bold, colorful, and friendly, using soft shapes and vibrant hues that signal refreshment and simplicity.
Cartiv positions itself not just as a car wash, but as a cheerful experience — a moment of brightness in your routine, where your car gets clean and your mood lifts.
By aligning the name, tone, and design, Cartiv delivers a fresh new take on automotive care — one that people will remember and smile about.