456 – Branding a Strategic Business Hub
The “456” commercial real estate project is named after its unique geographic advantage — a location surrounded by three of Israel’s main highways: Routes 4, 5, and 6. This naming strategy immediately conveys the project's biggest asset: exceptional accessibility.
In the fast-paced world of real estate, branding is often short-lived. A project's marketing window is limited — making it even more crucial to create instant impact. That’s exactly what guided our process for 456: to build a bold, memorable brand that delivers clarity from the first glance.
The logo design cleverly fuses the digits 4, 5, and 6 into one unified visual form, subtly reinforcing the idea of interconnected routes and nonstop movement. When the name is also the concept — there’s no need to overdesign. The visual language is deliberately simple, strong, and direct.
456 positions itself as more than a location — it’s a promise of access, visibility, and opportunity at the very heart of Israel.